How Our Cringe-inducing Cold Emails Landed A Hot Enterprise Client

Marketing & Branding B2B Marketing
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1

marketingMaverick99

Okay, hear me out: We sent out cold emails that were basically memes, and somehow it worked. We snagged a huge client, and we didn’t even try to sound ‘professional.’ Who knew being unapologetically cringe could land us a contract worth $150k? :exploding_head:

2

bizWhizzz

Dude, did you just say memes? As in, like, actual memes? Spill the tea! :teapot: I need those details for my next campaign.

3

email_einstein

Right? We crafted each email around a meme theme. One was just a Spongebob meme with a punchy CTA. Basically, it was ‘Are you ready, kids? Aye Aye, Captain!’ Boom, instant engagement. The open rates shot up to 60% :chart_increasing:

4

GenZGoGetter

60% open rate? That’s insane! I usually average like 20%. How did the client react to the meme vibe though?

5

marketingMaverick99

The client’s marketing team was super young and totally vibed with it. They said our email was the most refreshing thing they’d seen in their inbox in ages. :handshake:

6

memeLover420

I’m trying this for sure! But low-key scared ngl. What about the content after they opened it? Keeping it meme-y or switched to serious pitch?

7

bizBaddie

Important Q! Can’t just bait 'em with the funny and ghost with the boring. What’s the follow-up strategy?

8

email_einstein

Follow-up was meme-light, but still casual. We played on the meme theme with a ‘how it started vs how it’s going’ slide deck. Kept it authentic yet professional enough to seal the deal.

9

trendsetter_tina

I’m shaking :eyes:. This method low-key breaks all the traditional B2B marketing rules. Love it! :collision::collision:

10

social_susan

Not gonna lie, the audacity of sending memes in B2B is kinda iconic. But like, wouldn’t this bomb with older execs? :thinking:

11

marketingMaverick99

True, it’s not one-size-fits-all. We research the company culture first. If they’re super corporate, we dial back the memes and go with something still fun but not too out there. Gotta read the room!

12

memeLover420

I feel like I’m in marketing Hogwarts, learning meme magic :man_mage::sparkles:

13

brandBabe

Gonna give this a try with our next product launch. Anyone else down to meme-ify their cold outreach? Let’s drop results here! :love_letter::open_mailbox_with_raised_flag:

14

GenZGoGetter

@brandBabe I’m in! Challenge accepted. Let’s see who can get the best open rate. :flexed_biceps: