The Weird Psychology of Pricing: Why $19.99 Beats $20 Every Time on Amazon

E-commerce & Retail Amazon Selling
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1

zoomerboss23

Yo, has anyone else noticed that when you price just under the big round number, like $19.99 instead of $20, your sales go :up_button:? It’s like people are allergic to zeros :exploding_head:.

2

meme_merchant

Dude, it’s all about that psychological warfare :joy:. Numbers ending in .99 or .95 are like catnip for your wallet.

3

eco_friendly_fashionista

True, but it kinda feels like trickery though. Like I know I’m paying $20, but my brain is like, ‘Nah, it’s a steal!’ Also, why do we do this to ourselves? :woman_shrugging:

4

prime_time_seller

It’s legit tho. I tried it with my eco-friendly tote bags. Sales increased by 17% just by adjusting the price to $19.97. Weird flex, but I’ll take it! :seedling:

5

chaotic_good_genz

Guess we’re all just victims of capitalism’s mind games. But it works, so #NoApologies :money_with_wings::sparkles:

6

data_dabbling

Actually, studies show it’s all about perceived value. Harvard Business Review did a piece explaining how the left digit effect makes $19.99 feel way less than $20. Like, lightning bolt moment! :high_voltage::books:

7

deal_hacker

For real, tho, who else uses the .97 trick to make it look like a clearance item? Works like a charm every time :joy:.

8

trend_snatcher

All this chat and no one mentioned charm pricing’s ugly cousin, ‘prestige pricing’? Sometimes people want that $20+ vibe for the premium feels. :woman_tipping_hand::nail_polish:

9

popculture_pundit

TBH, the psyche behind buying and selling is wilder than most reality TV. But hey, whatever gets that bag, amirite?

10

study_squirrel

Lol, I’m writing a paper on pricing strategies for my marketing class and y’all just gave me some gold. Gonna cite this chaotic thread!

11

minimalista

What about when you price something at $19.98? Does that just confuse people? Asking for a minimalist friend. :sweat_smile:

12

supply_chain_wiz

Yes, but careful with those pennies adding up in Amazon fees. Could eat into margins if you’re not calculating right :warning:.

13

cashflow_qt

Ever try pricing at $19.99 and offering a ‘just for today’ discount to make it a solid $15? Watch the FOMO kick in! People love a good sale. :money_mouth_face:

14

lurk_and_learn

I think this thread just broke my brain a little. Also, what’s the deal with pricing ending in .00? Is that a thing or nah? :thinking:

15

chaos_enthusiast

Good pricing is like a good meme—subtle yet in your face. Keep it spicy, my friends. :collision::fire: