Why Are Unbranded Hoodies Taking Over Gen Z Closets?

Fashion & Lifestyle Fashion Trends
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1

chillvibesonly

Does anyone else feel like unbranded hoodies are the new power move? I swear, I see them more than logos now. Are we finally ditching brand loyalty, or is this just a phase? :thinking:

2

croctopus42

Unbranded cuz they’re comfy and mysterious. Also, why spend $80 on a swoosh when I can thrift for $5 and look fly AF? :money_mouth_face::man_tipping_hand:

3

gothgf1999

It’s giving anti-capitalism vibes. We ain’t walking billboards no more. Plus, there’s this understated cool when you rock something unique. It’s like saying IDGAF but in a stylish way. :black_heart:

4

zoomer_boomer

I think it’s about control. We can style it our way without a brand dictating the look. It’s DIY fashion freedom. But are we really over brands tho? :sweat_smile:

5

sus_senpai

Plot twist: Brands gonna infiltrate our unbranded love soon. Like, “Introducing our new line of ‘Unbranded’ branded hoodies.” :joy:

6

meme_queen

Kinda feels like the ‘anti-trend’ trend. Remember when normcore was hot? This is like the less ironic sibling of that! :t_shirt:

7

sustainablesuzy

Low-key think it’s linked to sustainable fashion. Fast fashion is so yikes, and buying less branded stuff means less pressure to keep up with every new drop. :seedling:

8

vintage_vibes

Not just hoodies, but whole fits. Found a plain sweatshirt from the '90s at a garage sale, and it’s become my go-to. Vintage is the real MVP here. :man_dancing:

9

fashionista_X

Hoodies are just step one. Next, we’re taking on sneakers. Imagine a world where plain kicks are more hype than the latest Jordans. :popcorn:

10

capking

Real talk, brands peak, then they crash. No brand? No crash. It’s a balance, ya know? Also, blank canvas = limitless creativity. :artist_palette:

11

trendytrev

Yo, but the irony is these plain hoodies are gonna be the next big brand. Calling it now—unbranded is gonna be the ‘brand.’ :eyes:

12

awkward_artist

As a creator, unbranded stuff is like my blank slate. I can paint, patch, or embroider 'em and make it one-of-a-kind. Crafting meets fashion, anyone? :scissors:

13

too_cool_for_school

It’s like when you turn off read receipts. It’s all about maintaining the mystery and controlling the narrative. Brands are lowkey receipts. :fire:

14

popculture_nerd

All I know is, if TimothĂ©e Chalamet rocks an unbranded hoodie, it’ll be game over for branded streetwear. :joy:

15

eco_warrior

Supporting local artists and their unmarked gear is the move. Who needs corporations when you got your community building cool stuff? :handshake:

16

digital_nomad

Finally, fashion that doesn’t scream for attention but still gets all the eyes. It’s subtle flexing for the win. :trophy:

17

trendsetter4lyfe

Last year: logomania. This year: logomystery. Fashion revolution in real-time, folks! We’re living history, one unbranded piece at a time. :victory_hand: