Why That DTC Brand's Innocent Brand Archetype is Lowkey Manipulative 👀

Marketing & Branding Brand Archetypes
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1

vibecheckqueen

Alright homies, let’s talk about the ‘Innocent’ brand archetype. :dove: It’s giving purity, it’s giving trust, but is it giving manipulation? :thinking: Anyone else think some brands taking this too far? :eyes:

2

meme_lorax

Oh for sure! :smirking_face: Like when they act all naive and wholesome, but then BAM :collision: buy 3 get 3 free and you’re suddenly $100 deep in plushies you didn’t need.

3

genzpreneur

Haha, facts! :joy: It’s like they’re playing the ‘aww shucks’ card but really pulling strings behind the scenes. :man_juggling: But hey, it works! :chart_increasing:

4

not_a_bot_420

So true! :upside_down_face: I mean, check out how the ‘innocent’ brand makes you feel safe enough to give away data like it’s NBD. Data mining isn’t innocent, peeps! :man_detective:

5

trendsetterzz

When they sprinkle fairy dust on everything :sparkles:, but you’re just a cog in the capitalism machine. :money_with_wings: Anyone got examples of who’s doing it the most?

6

crocslover2001

Lowkey, that’s like Disney vibes. :castle: All smiles, but they own a chunk of your childhood and maybe your adulthood too. :sweat_smile:

7

prof_poptarts

Gonna get academic for a sec :books:: The ‘Innocent’ archetype triggers our nostalgia and guilt-free indulgence needs. Think of it as the marshmallow test of branding. :candy:

8

spicy_take_alert

Hot take: The innocence playbook is just another way to make capitalism digestible. :police_car_light: It’s ‘The Good Place’ of brand strategies. :smiling_face_with_horns:

9

Moody_Z

Not gonna lie, I fall for it every time. :joy::sob: Those pastel colors and soft fonts? They just speak to my soul. :artist_palette:

10

wokeAF

But legit, can we talk about how it’s lowkey exploitative? They target us digital natives who crave authenticity. :grimacing:

11

lil_potato

Okay, but how do y’all think they could tone it down and keep it real? :thinking: Asking for my small biz ideas. :sweat_smile:

12

vibecheckqueen

@lil_potato Maybe sprinkle in some transparency. Be like, ‘Hey, we’re making bank, but also, here’s a real breakdown of what we do!’ :bar_chart:

13

meme_lorax

Honestly, embracing the chaos might be better :joy: Like, throw in some memes and call it out: ‘Yes, we cute. Yes, we want your moolah!’ :money_with_wings:

14

genzpreneur

I love that. :call_me_hand: Keeping it 100 with the consumers could build real trust and maybe even beef up brand loyalty. :link:

15

crocslover2001

Real talk: As long as they keep the vibe comfy, I’m here for it, even if they’re just playing a game. :smiling_face_with_sunglasses: Crocs forever tho. :crocodile:

16

trendsetterzz

Y’all are iconic. Thanks for the brainstorm sesh. :exploding_head: Next step: world domination but make it ethical and chaotic good. :victory_hand::sparkles: